Honda Homecoming Fest
Service
Social Media Campaign
Client
Honda
Agency
Communique
Year
2022
When Honda celebrated the one-year anniversary of the H’ness CB350 and CB350RS, it wasn’t just about marking a milestone—it was about honoring the riders who had made the journey unforgettable. The Honda Homecoming Fest was born from this idea, creating a space for riders to connect with each other, the brand, and the very legacy that fuels their passion.
The idea was simple yet powerful: bring riders from across India together, back to the birthplace of their motorcycles. A homecoming in every sense of the word. To build the excitement, we turned to social media—not just as a platform, but as a way to tell their stories. We crafted a month-long campaign filled with rider challenges, heartwarming tales from the road, and sneak peeks of what awaited at the fest.
Thousands registered, hundreds rode, all connected
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From 2,000 eager online registrations to 120+ riders welcomed on-site, the CB350 fest became a heartfelt celebration of camaraderie and the joy of riding.
Each creative piece carried a dual purpose: to celebrate Honda’s rich legacy while making each rider feel like an essential part of it. Through thoughtful storytelling, I helped shape a campaign that didn’t just engage—it deepened loyalty and turned a milestone into a movement.
The Honda Homecoming Fest wasn’t just an event. It was a celebration of riders, stories, and the incredible bond between them and their machines. And being a part of it? That was the ride of a lifetime.
a proud moment
WOW Awards Asia 2023
New Intellectual Property of the Year
Honda Homecoming Fest