At the heart of the Game of Tribes was a simple idea—create meaningful connections within India’s gaming communities. The goal was to help every tribe feel empowered to grow, share, and celebrate together.​

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My role was to bring that spirit to life through content that resonated with gamers on a personal level. We kicked off the campaign with fun, interactive challenges designed to keep communities engaged. We created content that gave gamers the tools and motivation to manage and expand their communities.