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Volkswagen Virtus Launch
Service
Content Strategy, Digital Content
Client
Volkswagen
Agency
Communique
Year
2022
When Volkswagen came to us with the challenge of unveiling their new Virtus model, we saw an opportunity to push the boundaries of what a launch event could be. The goal wasn’t just to introduce a car—it was to create an experience that left a lasting impact on everyone who witnessed it. We aimed to blend art, technology, and science to immerse the audience in something unforgettable, something that would give them goosebumps.
The idea? Moments of Goosebumps.
We wanted to captivate every sense, every feeling. The concept came to life through an innovative fusion of live music, a Sonic Symphony, immersive visuals, and a stunning laser show. Each element was crafted to weave into the other, creating a dynamic, sensory-driven journey that would make the audience feel the launch—not just see it.
My role in the journey: As part of the content team, I had the incredible opportunity to bring the heart of the launch to life through words. I was responsible for crafting the emailer campaign, ensuring that the message resonated with the event’s theme of “Hello Goosebumps.”
We built anticipation, giving the audience a glimpse of the cutting-edge visuals and powerful live music that would soon unfold before their eyes. The result? A launch that didn’t just reveal a car, but created a moment that left everyone buzzing long after it ended.
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