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Galaxy Z Fold6 & Z Flip6 Launch
Service
Content Strategy, Digital PR
Client
Samsung
Agency
Cheil
Year
2024
With the Galaxy Z Fold6 and Z Flip6, we used digital PR to go beyond screens and specs—crafting stories that connected people to the possibilities these devices offer.
Through thoughtfully crafted journalist videos, our Digital PR campaign for the Galaxy Z Fold6 and Z Flip6 unfolded as a story of innovation and elegance. The result?
Over 7 million impressions and around 50,000 engagements.
Collaborated with the CDM team to design impactful creatives for the Galaxy Z 6 series.
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